I can be retained for any of the following services listed below.
- Landing page / donation page / checkout page optimization audit;
- Social Media Effectiveness Audit; and
- Metrics Creation and Online Effectiveness Audit.
If you have a project you're interested in developing, please fill out the form at right or give me a call.
Landing page / donation page / checkout page optimization auditLanding page optimization has been described as providing "instant return on investment". We examine the performance of your landing page, and then use A/B and multivariate testing tools to see if changing key elements could cause people to complete your request more often. You immediately reap the benefits of the improvements in higher conversion rates, which last long after our work is done.
We even have experience doing optimization testing in environments where privacy policies prohibit the use of cookies.
Social Media Effectiveness Audit
Your organization is putting a lot of resources into channels like Facebook and Twitter, but is it getting enough of a payoff? And are your results getting better or worse? Should you devote more or less resources to it?
Virilion's team will examine the outcomes of your work in social media and measure it against some common metrics for your other channels, including the productiveness of your email list, you cost per click search campaigns, paid advertising, and "organic" traffic to see how well it is performing.
We'll also examine your specific work in select social media channels. Which techniques are you using that generate the best results? What changes in your work would be more effective at generating the kinds of outcomes that are undisputed successes for your organization?
Metrics Creation and Online Effectiveness Audit
How well does your entire online presence (website, paid media, organic search, email list, social media, Twitter, etc) generate results for your organization, be it in sales, volunteers, or donations? What should you be measuring every week? What are the top three metrics for your organization?
We look at every aspect of your online marketing help you determine your Key Performance Metrics that will be actionable week in and week out. We then show you which channels are performing poorly (both against each other and industry benchmarks) and which channels are doing well and would perform better with more resources.
Armed with this information, you can re-allocate your resources to maximize your results.
