About TruthyPR

TruthyPR.com is Shabbir Imber Safdar's professional blog about the merger of communications and the online medium.  I found that my clients and colleagues were interested in what I had to say on this topic, but didn't necessarily want to wade through my other obsessions (such as poker, photography, and parenting) that I was keeping on my personal blog at safdar.net.

I fell in love with the phrase "TruthyPR" when I had an epiphany watching the Stephen Colbert show.  I realized that so often communications professionals are hoping that if they just repeat something, they'll make people believe it.  They fling their press releases out at reporters in the hopes of getting them to write without any consideration of whether or not people are receptive to the message.

I believe the more you work online the more you are pushed towards transparency, and the sort of traditional flacking that PR people do becomes less effective.  You are, in fact, pushed towards truth, as opposed to "truthiness".

Or so I think.

Shabbir

shabbir -at- safdar.net

March 22, 2008

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