Hire Me
Yes, I'm smart, I work hard, and bring very personal attention to your problem. Please contact me at shabbir -at- safdar.net or call me at 415-683-7526 and we can discuss your particular challenge.
One line:
Shabbir Imber Safdar is a serial entrepreneur and web analytics guru based out of San Francisco, CA. He blogs about web analytics for nonprofits at www.truthypr.com.
One paragraph (suitable for speaking introductions):
Shabbir Imber Safdar is obsessed with data, in particular, your data. He loves analyzing online marketing efforts because the data speaks to him about what's working and what isn't. He loves it so much that he now does it for a living.
Multi paragraph:
Shabbir Imber Safdar is obsessed with data, in particular, your data.
He loves analyzing online marketing efforts because the data speaks to
him about what's working and what isn't. He loves it so much that he
now does it for a living, having left the original digital agency he
co-founded in 1997 that grew into one of the largest digital public affairs agencies in the country. He's now building his second company to provide web analytics services. Shabbir blogs about web analytics at www.truthypr.com.
TruthyPR.com is my professional blog about the merger of communications and the online medium. I found that my clients and colleagues were interested in what I had to say on this topic, but didn't necessarily want to wade through my other obsessions (such as poker, photography, and parenting) that I was keeping on my personal blog at safdar.net.
I fell in love with the phrase "TruthyPR" when I had an epiphany watching the Stephen Colbert show. I realized that so often communications professionals are hoping that if they just repeat something, they'll make people believe it. They fling their press releases out at reporters in the hopes of getting them to write without any consideration of whether or not people are receptive to the message.
I believe the more you work online the more you are pushed towards transparency, and the sort of traditional flacking that PR people do becomes less effective. You are, in fact, pushed towards truth, as opposed to "truthiness".
Or so I think.
March 22, 2008
No. Please take a moment and read my Disclosure Policy.
