- Paid Search: It can help you optimize your paid search campaigns (including Google Grant campaigns);
- Organic Search: It can help you track and optimize your organic search terms, and give you a sense of what terms you should be working on; and
- Landing page optimization: It has a very convenient graphical interface to let you conduct multivariate landing page optimization.
To do all these tasks, I believe you'd still need an analytics guru, or an analytics-enthusiast staffer around, but if you do, these can help make their time much more efficient. I've made a short 2.5 minute video with a quick intro to the product by the product manager herself.
Thanks!

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