Do you have one of these pages on your website somewhere?
This is the online services list for the city of San Francisco. It goes on for another screen full. Somewhere out there user experience people everywhere may be cringing. As a citizen, it's a show stopper. You have to stop and try and process all of it to find the thing you want.
If you decided to make it simpler, you might find yourself talking to a User Experience person who would redesign it any number of ways. If you had neither time nor budget to do so, you might do what the city of San Francisco did: take the most popular choice and bold it.
No way, so simple! But how would you know what the most popular choice was? You'd use your web analytics of course! In this video below, I show you how to easily find the most popular next page link that users go to for any page of your website.
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