Measurable success from a redesign? Yes!

To view this case study, go to "EarthShare redesign case study"

I recently completed a long redesign project for environmental fundraising federation, EarthShare.  The project was challenging but as usually happens, if you're working with good people everything goes well, and the staff at EarthShare are definately good people.

Through a long process, we wireframed out the website, handed it off to a design firm, then cut up and built out the website and pilot wrote content for EarthShare for six months.  Having established the editorial vehicles, we're now transitioning the writing duties to EarthShare internal staff who will be taking on the content vehicles we created.

Often after a redesign it can be hard to measure success, but in this case it was no problem.  I had kept analytics from before we did the site re-launch, and there are some key improvements.




These two graphs measure the time spent on the site by visitors from search engines, as well as number of pages consumed.  You can see that immediately upon the redesign we increased both of these.  Also the ability to drive people to donation pages (as well as donations) were higher.


Visitors from every source were driven to the donation form more often and completed it after the redesign.

The success of this was driven by a new layout and new editorial vehicles.  I can help your website in this same way.  Call me to learn more.

Read this case study