Choose Your Own Adventure: A new use for YouTube

Mobile gaming company Hexolabs recently created a 'choose your own adventure' style game on YouTube that has become an instant hit. 

The ability to use this to tell a story that revolves around policy or advocacy seems a particularly obvious leap.

What I find most amazing about this is that most of the online world has looked at YouTube and thought they understood what it was for, and yet they missed a use that's almost 40 years old.

'Choose Your Own Adventure' as a storytelling and gaming paradigm is almost as old as me.  Wikipedia cites the earliest use of it in 1969 and then popularized in the 1970's with a series of books where you made a choice and then turned to the page to continue the story.  Besides the books, there was a popular choose your own adventure arcade video game called "Dragon's Lair" that I remember playing as a kid.

Next time someone tells you about a new application, or a new website, consider the fact that we clearly haven't found all the uses for the ones we have.