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September 29, 2008


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Gina Rubel

You have shared and interesting retrospective of the “Online Critic Case Study: Edelman vs. Calacanis and make some great points about timing, target and tone. However, I offer a difference in opinion with regard to the timing of the Calacanis responses.

You opine that Richard Edelman and I made a mistake when we commented several days after Calacanis’ post and that by doing so, we “stoked the previously dead embers of this discussion.” However, what you don’t say is that this post will be discoverable online for many years to come.

As an attorney and public relations expert, I take a different approach to such matters. It’s important to share all sides of a story with the public – the pros and the cons. Smart buyers of PR services will take Calacanis’ post with a grain of salt. And if they’re that skeptical and pessimistic about the services public relations firms provide, then they won’t likely make great clients anyway. On the other hand, smart buyers will also review all the feedback, dig further, speak to thought-leaders who have hired and worked with PR firms, and make their minds up based on all the information they gather. Although I cannot speak for Richard Edelman, I shared my comments because I believe people should hear all sides of the story. That said, I also found out about the original rant because it was forwarded to me by a prospective client.

You go on to say “Richard Edelman … at the very least, shouldn’t have linked to [Calacanis … because you] don’t appreciate one of the world’s leading PR people raising the Google rank of that article.” But isn’t your blog and article in PRNews Online doing just that?

Respectfully submitted,
Gina Rubel
President / CEO
Furia Rubel Communications, Inc.



Pot. Kettle. Black. We're guilty of it too, you got us.

Thanks for adding your point of view to the conversation.

-Shabbir (and Jason)

Gina Rubel

I like you guys. You have integrity. That's cool.

Gina Rubel
President / CEO
Furia Rubel Communications, Inc.


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