Forrester Research recently published a survey about marketers use of different online techniques. Consider these as you plan your 2009 and 2010 budget. Circle the boxes below that apply to your situation to compare yourself to where other marketers stand.
Very few organizations should be doing all of these and you shouldn’t just start one because “everyone’s doing it”. That thing your mom taught you about jumping off a bridge with your friends? It’s good professional advice too.
But if you’re not doing any of them, then you’re probably stalling. If you’d like to explore which of these tactics would match well with your audience, e-mail me and we’ll discuss what might be right for you in the 2009-2010 budget year, and what you should be planning.
How to use the chart below: Take the tactic on the left and see which of the columns corresponds to your use of it. In that same box is a percentage of the 300 marketers surveyed that are in the same place as you.
|
Tactic |
Used for less than one year |
Used for more than one year |
Not using, but plan to |
Not using, and have no plans to |
|
Regular outbound e-mails |
6% |
90% |
4% |
1% |
|
Search marketing (Google, Yahoo!) |
14% |
71% |
9% |
6% |
|
Video (either on your site or YouTube) |
20% |
45% |
19% |
16% |
|
Podcasts |
19% |
30% |
28% |
24% |
|
Blogs: writing or contributing to |
21% |
27% |
31% |
21% |
|
Social network (Facebook, MySpace) |
21% |
19% |
36% |
23% |
|
User-generated content (user reviews, forums, contributions) |
17% |
23% |
32% |
28% |
|
Widgets (small web tools included on other websites with your
content) |
17% |
12% |
34% |
37% |
|
Mobile (a mobile site, mobile ads, or text messaging) |
12% |
16% |
15% |
67% |
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