Webinar: PR's Role in Managing and Mitigating a Crisis

On Wednesday at 1:30pm (Eastern) I'll be speaking at a webinar sponsored by PR News Online focused on PR's role in managing and mitigating a crisis. (It's only $329, and you're encouraged to have everyone in your location all watch it in a conference room.  And you get a great deck of slides.)

My focus is in how to identify and react to a crisis online.  The two examples I use in my talk and my PR News Online article this week both share something in common.  In both cases each party actually got several days breathing time between the moment the crisis appeared to the time that they responded.  In both cases they had six days or more. 

Six days is an eternity in Internet time, and how you spend those six days (or less, preferably) composing your first statement is crucial.  Why?  Because your first statement or response defines the issue and allows the Internet's global conversation to begin to debate your conflict.  Once you've responded the Internet chatterbox kicks into high gear and your position has been cast.

It's an inexpensive webinar, and if more than one person from your organization attends, you'll be getting a great value.  You can register here.